As a leading media brand, Awesomeness’ world-wide distribution footprint reaches audiences across the globe through a variety of platforms and channels.
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Original IP Development
Integration into Premium AwesomenessTV Programming
Gatorade recognized Teen girls today drop out of sports at 1.5x the rate of boys by age 14; however, staying in sports has long-term benefits. Driven by this insight, we developed Versus, a scripted coming-of-age series highlighting the challenges young female athletes face on and off the field, inspiring girls to stay in the game by reinforcing the life lessons learned through participation.
Hollister believes in liberating the spirit of endless Summer inside their Gen Z consumer because it's a time when teens are most adventurous. The Carpe Life was developed to champion the season outside the season, marrying a competition-style episodic video series, live event activations and premium show integrations to reach and engage Gen Z at scale.
We believe that the stories we tell are universal and understood in any language. To reach Gen Z globally, we partner with top platforms and brands in territories around the world.